Privacy Policy
Last updated: 15 September 2026
This Privacy Policy explains how personal data is collected, used, disclosed, transferred and protected when you visit nitho.com, purchase a product, request support, subscribe to communications or interact with NiTHO.
Who controls your personal data
The data user and controller for nitho.com is MTM Technology Limited, Business Registration No. 37056955, 820 Ocean Centre, 5 Canton Road, Kowloon, Hong Kong. Privacy requests may be sent to info@nitho.com. NiTHO is a trademark owned by MTM Group Limited.
Personal data we collect
- Identity and contact data, such as name, email address, telephone number, billing address and delivery address.
- Account and transaction data, including products ordered, order value, currency, delivery status, returns and communications. Complete card details are processed by payment providers rather than stored by us.
- Device and usage data, such as IP address, browser, device identifiers, pages viewed, referral source and interaction information.
- Support data, including product model, SKU, serial number, proof of purchase, troubleshooting information, correspondence, photographs, videos and files.
- Marketing and preference data, including subscription status, consent choices and campaign interactions.
- Business enquiry data supplied through distributor, retailer, creator, media or partnership forms.
- Fraud-prevention and security information reasonably necessary to protect customers, transactions and systems.
How we collect data
We collect information directly from you, automatically through the website and connected technologies, and from service providers involved in payments, delivery, support, security, analytics or marketing. We may also receive information from a retailer or distributor where needed to verify a warranty or support request.
Why we use personal data
- To operate the store, accept payment, fulfil orders, provide tracking and manage returns.
- To provide technical support, warranty assessment, repairs and product-safety assistance.
- To communicate about orders, service requests, security incidents and material policy changes.
- To maintain accounts, improve products and services, analyse website performance and prevent fraud.
- To send marketing communications where you have consented or where another lawful basis applies, with a clear method to opt out.
- To comply with accounting, tax, product-safety, consumer-protection, legal and regulatory obligations.
- To establish, exercise or defend legal claims and protect our rights, users and systems.
Legal bases
Depending on the location and context, we process personal data to perform a contract or take requested pre-contract steps, comply with legal obligations, pursue legitimate interests that are not overridden by individual rights, protect vital interests, or act on consent. Consent may be withdrawn at any time without affecting earlier lawful processing.
Who receives personal data
We disclose only the information reasonably required to Shopify and connected ecommerce providers, payment processors, fulfilment and delivery providers, authorised regional service centres, affiliated MTM companies supporting NiTHO operations, cloud hosting and IT security providers, analytics and advertising providers where permitted, professional advisers, insurers, auditors, regulators and law-enforcement bodies. We may also disclose data in connection with a corporate reorganisation or sale, subject to appropriate protection.
International transfers
NiTHO operates internationally. Personal data may be processed in Hong Kong, China, India, the European Economic Area, the United Kingdom, the United States and other locations used by Shopify or our service providers. Where required, we use contractual, organisational or other legally recognised safeguards and take reasonable steps to require protection consistent with applicable privacy law.
Retention
We retain personal data only for as long as reasonably necessary for the purpose collected, including order fulfilment, support, warranty, product-safety traceability, legal claims, fraud prevention and statutory recordkeeping. Data is deleted, anonymised or restricted when it is no longer required.
Your choices and rights
Depending on applicable law, you may request access, correction, deletion, restriction, objection, portability or withdrawal of consent, and may complain to a competent privacy authority. Hong Kong users may request access to and correction of personal data under the Personal Data (Privacy) Ordinance. We may need to verify identity and may retain information where law permits or requires.
Direct marketing
Marketing messages identify NiTHO or the relevant sender and include an unsubscribe method. You may opt out at any time by using that method or contacting info@nitho.com. Service communications about an order, support case, safety notice or security issue are not marketing.
Cookies and similar technologies
The website uses necessary technologies to operate the store and may use preference, analytics and advertising technologies where permitted. In regions requiring consent, non-essential technologies should be controlled through the cookie banner and Cookie Settings preference centre.
Children
The store is not directed to children who cannot lawfully provide their own data or enter into a purchase. A parent or guardian should make the purchase and contact us if a child has submitted personal data without appropriate permission.
Security
We use reasonable technical and organisational measures designed to protect personal data. No online system is completely secure, and users should protect passwords and notify us of suspected unauthorised account activity.
Changes
We may update this Policy to reflect changes in law, services, technology or business practices. The revised date will be shown on this page, and material changes will be communicated where required.
Questions about this page may be sent to info@nitho.com. The seller is MTM Technology Limited, Business Registration No. 37056955, 820 Ocean Centre, 5 Canton Road, Kowloon, Hong Kong.